Social Media Management in Burnaby, BC

Choose a scope your business can use

Start with a specific goal: appointment enquiries, requests for an estimate or visits to a promotion page. Describe the customers you serve and the questions your staff answer. Ask each manager to explain the proposed platforms and content against that goal, rather than accepting a package based on posting volume alone.

Request separate scope lines for planning, content creation, publishing, customer replies and advertising management. State who supplies photographs, how many revisions you expect and which questions the manager can answer. For refunds, complaints and sensitive enquiries, name a staff contact and define the handoff process.

Consider an audit and reusable calendar if your staff can publish but need direction. Request ongoing management if you want someone to handle the calendar and agreed customer-response hours. Review a sample report and calendar, then ask the provider to explain what your team would need to contribute during a normal month.

Compare the full budget

Ask providers to itemize setup, recurring management, advertising spend, content visits and outside production expenses. Compare quotes against one written brief. Record the allowance for revisions and the rate or approval process for extra work, so you can assess the cost of the service you intend to buy.

For a planned location shoot, the City lists a production application fee of CAD 500 plus tax, a minimal-impact application fee of CAD 250 plus tax and an on-location permit charge of CAD 100 plus tax per filming day. The application fees are non-refundable. The Film Office must confirm which application charges apply and determine the final production fees. [2]

Ask for a production estimate that separates the provider's work from City charges, location expenses and deposits. Identify who advances a deposit and who receives any refund. Keep advertising expenditure separate from the manager's fee, and require your approval before the provider exceeds the agreed budget.

Protect account control and measure useful results

Keep your business as the account owner and retain recovery access. Give the manager permissions suited to the work. Record who controls advertising billing and who can authorize spending. Include cancellation notice, access removal and delivery of source files in the agreement.

Choose one person to approve offers, pricing, customer images and claims about your services. Give that person a review deadline and a backup contact. Ask the manager how they handle missed approvals, urgent corrections and unanswered customer messages.

Agree on how you will record enquiries and booked work from social channels. Ask the manager to distinguish publishing activity from business outcomes in reports. Use reviews to decide which content to continue or change, and request an explanation when the manager recommends a new platform or more spending.

Brief the manager on your customer catchment

The City identifies Metrotown as Burnaby's regional city centre and downtown, and Brentwood, Lougheed and Edmonds as municipal town centres. Each has stores, services, office spaces and transit access. Use your actual customer catchment to define a campaign rather than treating the whole city as one audience. [3]

For a storefront, give the manager the branch address, entrance details, hours and booking process. For a business that visits customers, define your service boundary and travel restrictions. If you operate several branches, ask for a sample showing how the manager would distinguish their offers and avoid sending enquiries to the wrong location.

Review creator partnerships and giveaways

The Competition Bureau advises influencers to disclose material connections such as payment, free products or services and discounts. It recommends clear, prominent disclosures on each platform and warns that tagging a brand or posting a discount code is unlikely to suffice. Ask who checks the creator's disclosure and verifies claims before publication. [4]

For a giveaway, the Bureau calls for disclosure of prize number and approximate value, any regional allocation and information that materially affects winning chances. It also identifies other federal and provincial legislation and local bylaws as applicable. Have someone review the proposed rules and entry process; treat this guidance as part of that review, rather than a complete legal checklist. [5]

Put responsibility for creator payments, winner selection, participant questions and prize delivery in the campaign agreement. Confirm that your staff can fulfil the offer before you approve it.

Published Burnaby filming application fees

Choose the scope for your immediate need

Your hiring checklist

1. Write down the business goal and customer catchment.
2. Prepare current account details, brand assets and a list of common customer questions.
3. Compare itemized quotes against the same deliverables and response hours.
4. Review a sample calendar and report.
5. Retain ownership, recovery access and control over advertising spending.
6. Check cancellation terms and the files you will receive at handover.

Frequently Asked Questions

How should I compare monthly management prices?

Request itemized quotes for the same scope. Compare platforms, deliverables, revisions, customer-response hours and reporting. Add advertising expenditure and production expenses to your working budget, and ask how the provider prices extra work.

Can I hire a manager who works from home?

Check their work samples, communication process and licence. Burnaby requires a valid business licence for home-based businesses and includes professional services in its business definition. A home address does not remove that requirement. [1]

What should I ask about testimonials?

Ask how the manager verifies the customer's experience and checks the proposed wording. The Competition Bureau advises influencers to base reviews and testimonials on actual experience and avoid broad performance claims without supporting proof. [4]